Areas of Focus

Areas of Focus

Child playing on a beach with families attending a beach scavenger hunt
A seashore scavenger hunt at Tendring, one of our Areas of Focus
We are supporting our Areas of Focus across the UK by increasing access to our funding, and helping to deliver positive outcomes through their local heritage.

What is an Area of Focus?

In our Strategic Funding Framework 2019–2024, we set out ambitions to provide targeted support to 13 places – ‘Areas of Focus’ – that have historically received lower levels of investment from us, and displayed the highest evidence of need based on data from the Index of Multiple Deprivation.

This was in response to National Lottery player consultation, which highlighted a desire to see money raised by The National Lottery targeted towards communities who would benefit the most from funding. 

We identified 13 Areas of Focus that have the potential to engage people with heritage for the first time:

  • Brent (London and South)
  • Corby (Midlands and East)
  • Enfield (London and South)
  • Knowsley (North of England)
  • Inverclyde (Scotland)
  • Luton (Midlands and East)
  • Newham (London and South)
  • North-East Lincolnshire (North of England)
  • North Lanarkshire (Scotland)
  • Neath Port Talbot (Wales)
  • Rhondda Cynon Taff (Wales)
  • Tendring (Midlands and East)
  • Walsall (Midlands and East)

Our work in these areas

Our work is guided by a vision for heritage to support thriving places and communities.

Since 2019, our teams have been working with a wide range of stakeholders in the 13 areas – from Local Authorities, to heritage, community and voluntary sector organisations – to identify the best way to deliver positive outcomes through heritage.

In practice, this has included a range of activities to support local organisations with access to our funding:

  • partnership working, including with other funders
  • community and micro-grants schemes
  • the ability to solicit or fast-track grant applications where a time-limited opportunity presents itself, such as significant government or other partnership funding
  • commissioning specialist support or capacity building for organisations delivering heritage projects for the first time

At the midpoint of our Strategic Funding Framework, we have distributed around £18million to our 13 Areas of Focus, through The National Lottery and government funding.

Looking to the future

We will continue to seek opportunities to engage, invest and celebrate in the heritage of these places. 

Discover more of the work we are doing in our Areas of Focus below. 

A person teaching a young child about past events and showing them an old type writer
Child learning at the Black Country Living Museum. Credit: Richard Jinman


Our Heritage: supporting D/deaf children in Walsall

Families of children with D/deafness or hearing impairments took part in social activities that taught them about local heritage, traditions and skills passed down through generations.

People standing in a garden, watching a speaker talk about bumblebees
Bee ID workshop


Bee Inspired creating a buzz in Walsall

Bee Inspired aims to support bumblebee populations and aid nature's recovery through habitat creation and restoration at the new Bumblebee Conservation Hub.

An exhibition case at the Museum of Enfield with objects on display
Objects telling the history of Enfield. Credit: Museum of Enfield.


Your Museum of Enfield

Looking to the future, the Museum of Enfield is investing in a digital collections database and recruiting volunteers to understand and open up access to local heritage.

Newham family being photographed during Newham Heritage Month
Newham family being photographed during Newham Heritage Month.


London Borough of Newham

Newham Heritage Month is an annual heritage festival that celebrates the borough’s local heritage, led by the community for the community.

Children and adults dancing and smiling
Pakiki Theatre group.


Who Wants To Be An Olympian?

Pakiki Theatre’s Who wants to be an Olympian? project explored the sporting heritage of the Olympics and Paralympics with young people in Newham.

Person from Newham Music Trust performing


Olympics 2012 Legacy Songbook

Newham Music Trust will create a music programme to help Newham’s schools explore the positive impact London 2012 had on the area.