By late 2018 this guidance had become outdated, and was withdrawn.
As organisations become more digitally sophisticated, we feel it is appropriate to be less prescriptive in the guidance we give. To that end our future digital guidance will be less about technical choices, and more about values and ethos. Updated digital guidance will be published later this year, but for now the following is our position on key digital issues in funding applications.
1 - The digital aspects of your project should clearly help you to realise your own goals for heritage. It should be clear to someone reading about your project why it has a digital aspect, and what that aspect helps to achieve
2 - We really care about diversity and inclusion, so please make sure that any digital aspects of your project are accessible. Good uses of digital should enable you to increase the range of people your reach, but poor use can limit it
The digital aspects of your project should clearly help you to realise your own goals for heritage...
3 - If your project creates outputs like pictures, text or audio, then you’ll have to decide what form of intellectual property license you will apply to them. Our default position is that you should use this license, because it helps increase the amount of useful heritage assets for people to use. However, we’re happy to talk to you about situations in which this licensing regime would harm your ability to deliver key outcomes
4 - We understand that in your funding applications it might not be possible to say exactly how a digitally-enabled service will work, in advance of designing and building it. This is because your customers are unpredictable, and a good service will change and iterate as you develop it with them. That’s fine, we understand. Please just be clear about how you will listen and learn, and what outcomes you’ll be looking for