The group focused their research on 10 streets in the suburb of Heaton, Newcastle. From here, the idea developed to produce a story for each of the 10 avenues, based on research into the lives of residents.

The stories of 10 households were also shared in a number of ways. The project team created printed materials, digital resources and took part in a number of Centenary events across Newcastle. Pupils from the local primary school were also involved in helping to curate a display, which appeared in a local pub, a school, a theatre and libraries in the area. 

The project culminated in the Heaton Avenues in Wartime exhibition, which was displayed at the Newcastle City Library and the Discovery Museum.