Sally Edwards

Sally Edwards
Committee Member for Wales
Sally studied at the National Design Academy and qualified as a professional interior designer and has a particular interest in historic interiors.

She also holds a qualifion in energy efficiency and retrofit of traditional buildings. She is currently the Managing Director of a company specialising as an Historic Building Consultancy and Chartered Surveyors.

Much of the focus of her working life has been on managing and developing the historic environment  and providing  a quality tourism offer; with over three decades of experience working at a senior management level in heritage and tourism, in the public, private and 3rd sectors. Her responsibilities particularly covered projects and management of significant historic buildings. She also has experience of all aspects of destination and visitor management.

Sally held responsibility for Cardiff’s prestigious civic venues – Cardiff Castle, City Hall, The Mansion House, The Old Library and The Cardiff Story Museum. As well as overseeing facilities and operational management at venues, Sally dealt with a number of development projects.

Through her years in Cardiff she developed an in-depth understanding of what makes a venue work, from layout and design, to maintenance, economics, marketing and operational issues.  Her next focus was in Carmarthenshire, following a major restoration programme at Llanelly House in Llanelli, Sally was appointed on a consultancy basis to take it through to operation as a quality visitor attraction.

Her destination management experience has encompassed rural and seaside locations and includes running the tourism services for the Welsh Capital, Cardiff.

Her achievements include winning multi-million pound grants such as a substantial grant for the conservation of Cardiff Castle and securing funding and implementing major regeneration programmes. One such project involved a Resort Action Programme at Barry Island, which among a wide-ranging list of initiatives, included returning a number of Victorian facades to their former glory and enhancing the public realm. Her work in the Vale of Glamorgan was recognised when she was awarded the accolade of UK National Local Government Manager of the Year.

Sally brings a real practical understanding to the table and is particularly practiced at optimising the use of historic buildings whilst taking account of the need to maintain and conserve them. She is a strong believer in “use it or lose it” when it comes to our heritage as well as understanding the commercial pressures on building owners.