The Living Wandle Landscape Partnership Scheme are looking into how to make sure we are measuring the public reach of our partnership.
It is often easy to measure the reach of events etc. as you can count numbers, but measuring the reach of publicity is a bit harder.
We are looking into how to measure the reach of our social media (Twitter & Facebook) and our publicity and web articles, it would be really useful to know how other LP's are measuring their public reach, we do not want this information to be lost.
The Living Wandle Team
This is a really good question.
I can't speak on behalf of working on a Landscape Partnership scheme, but I can share a couple of resources which may help you better understand how your Twitter and Facebook activity is working.
Twitter recently opened up its analytics to all users, so you can now get an idea of who your followers are, and the reach of your tweets. You can find out more about accessing this, and what metrics to look at, on Twitter's Help Center.
Equally, Facebook has its own in-built analytics for Facebook Pages called Facebook Insights - you can find out more about using this in Facebook's Help section.
It would be interesting to know whether any other LP schemes track their social media activity, and if anyone could help out on the publicity side of things you mentioned?
For events that I've run I've used http://tweetreach.com/ which covers the last 50 tweets for free. I also use Buffer to send my tweets and that gives me a report about the top tweets that I send.
One easy way to make sure you are keeping up your efforts is to check your Klout or Kred scores. You log in via your Twitter accoutn tand they give you a score. I take them with a pinch of salt but they are useful to keep an eye on, as if they start to drop it shows you are either lacking reach or not interacting.