Recently, a new question has been added to the application forms: How are you planning to promote and acknowledge National Lottery players' contribution to your project through HLF funding?
Private philanthropists receive a wealth of exciting invitations to glamorous events thanking them for their contribution. We think National Lottery players deserve a thank you as well – after all, they have helped raise over £7.1billion since 1994 for heritage across the UK.
Here are some ideas from the South East team:
- Free or reduced price entry with a lottery ticket. Gainsborough House in the East of England led the way with free entry for anyone with a lottery ticket for three weekends in the run up to last Christmas. Read more here: https://www.hlf.org.uk/about-us/news-features/gainsborough%E2%80%99s-house-thanks-national-lottery-players
- A sticker or stamp if you come to your project’s event with a lottery ticket. Simple but effective.
- A special National Lottery players’ event or evening. Perhaps an early private view of an exhibition, or a chance to see behind-the-scenes of a refurbishment.
- Advertise your volunteering opportunities and events in places where people buy lottery tickets – get to know your local newsagent and see if you can move the leaflet stand next to the Lottery ticket stand.
- If you use social media make regular use of #NationalLottery, thanking the people that fund Britain’s diverse heritage.
- Staff members or volunteers who play the lottery regularly could speak in publicity about the link between a £2 ticket and the project they are part of.
- Ensure that you acknowledge your grant as much as possible! We have banners, plaques and downloads for your website, but don’t feel you have to stop there. We are particularly interested in grant acknowledgment cakes and we will be happy to test them. See here for more heritage cakes: https://www.flickr.com/photos/heritagelotteryfund/sets/72157656063312238
Please share any of your ideas to say gracias, merci, danke and Diolch below.
Here at Royal Victoria Country Park, Netley, Hampshire, home of what was once the worlds biggest military hospital....we will be holding a draw for lottery ticket and scratch card holders to have a tour of the chapel which is closed to the public and not opening until 2018. We'll do two three tours during Heritage Open Days weekend, where the winners will be able to see progress on the conseration works.
All people will have to do is put their names and addresses on the back of their scratch cards and tickets and deposit them at our park. We'll be promoting through our newsletters and social media closer to the time, in September.
You can find out more about our fantastic project here
https://www.hants.gov.uk/thingstodo/countryside/news/searchnews?search=yes&q=news&requiredfields=venue:Royal Victoria Country Park
Thanks for commenting!
That sounds like an amazing way of connecting lottery player's money with the work supported by the Heritage Lottery Fund. Be sure to tag @HLFSouthEast and @heritagelottery for out help in spreading it on twitter. We also have a facebook page.