Sally Edwards

Sally Edwards

Sally Edwards photo portrait
Committee Member for Wales
Sally has over three decades’ of experience working in heritage and tourism, with a focus on managing and developing the historic environment.

Sally qualified as a professional interior designer at the National Design Academy. She is currently Managing Director of a historic building consultancy.

Her destination management experience includes running the tourism services for Wales’ capital city, Cardiff, with oversight of several large venues including Cardiff Castle, City Hall, The Mansion House, The Old Library and The Cardiff Story Museum.

This work gave her an in-depth understanding of what makes a venue work, from layout and design to maintenance, economics, marketing, operations and fundraising.

Sally is experienced in optimising the use of historic buildings whilst maintaining and conserving them, and has a keen understanding of the commercial pressures they face. She strongly believes that putting heritage to public use protects it from being lost.  

She was awarded UK National Local Government Manager of the Year for her work on Barry Island in the Vale of Glamorgan, which included returning a number of Victorian facades to their former glory and enhancing the public realm.

Sally lives in Cardiff and loves being with her young grandchildren. She also makes time to volunteer and train as a coach for Riding for the Disabled.